{"id":1268,"date":"2019-11-10T04:20:38","date_gmt":"2019-11-10T04:20:38","guid":{"rendered":"https:\/\/linsa.com.mx\/?p=1268"},"modified":"2019-11-10T04:20:38","modified_gmt":"2019-11-10T04:20:38","slug":"modelo-de-negocio-b2b","status":"publish","type":"post","link":"https:\/\/linsa.com.mx\/en\/modelo-de-negocio-b2b\/","title":{"rendered":"Modelo de negocio B2B"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1268\" class=\"elementor elementor-1268\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f2213b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f2213b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d583b4f\" data-id=\"d583b4f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b674f21 elementor-widget elementor-widget-text-editor\" data-id=\"b674f21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las empresas B2B prestan servicios a otra compa\u00f1\u00eda, con el prop\u00f3sito de incrementar las ventas de los bienes o servicios, tambi\u00e9n aumentan la rentabilidad de la empresa ayudando a conseguir mejores leads que le aportan valor a la marca.<\/p><p>Caracter\u00edsticas del B2B<\/p><p>Se venden productos o servicios a otras empresas Se hacen ventas a gran escala Los clientes buscan la eficiencia Son clientes profesionalizados Necesitan resolver necesidades espec\u00edficas, no deseos Se basan en relaciones con el proveedor, por lo general, bastante largas Los consumidores se centran en la l\u00f3gica y en las caracter\u00edsticas de los productos Buscan alcanzar metas a largo plazo<\/p><p>En las estrategias B2B la tasa de fidelidad de los clientes es mayor, las operaciones B2B son m\u00e1s demoradas y minuciosas porque como los clientes consumen en mayor volumen, se preocupan m\u00e1s por las garant\u00edas que se ofrecen y por lo que est\u00e1n comprando. De esta manera hay una mayor fidelidad por parte del cliente, este tipo de consumidor se preocupa m\u00e1s por lo valores como la confianza y la honestidad que con los precios en s\u00ed.<\/p><p>Los canales de comunicaci\u00f3n utilizados en B2B van desde redes sociales, sitos web, tiendas virtuales, email marketing, entre otros, pero la forma de comunicarse con esos p\u00fablicos debe ser diferente.<\/p><p>Las acciones de marketing B2B son personalizadas y hechas con mayor criterio, usando de preferencia informaciones espec\u00edficas que ayuden al cliente (empresa) a tomar una decisi\u00f3n, ya que este tipo de consumidor suele dar m\u00e1s atenci\u00f3n a la compra.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Las empresas B2B prestan servicios a otra compa\u00f1\u00eda, con el prop\u00f3sito de incrementar las ventas de los bienes o servicios, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[28],"tags":[],"class_list":["post-1268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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