{"id":1250,"date":"2019-12-31T04:11:07","date_gmt":"2019-12-31T04:11:07","guid":{"rendered":"https:\/\/linsa.com.mx\/?p=1250"},"modified":"2019-12-31T04:11:07","modified_gmt":"2019-12-31T04:11:07","slug":"los-colaboradores-como-principales-embajadores-de-la-marca","status":"publish","type":"post","link":"https:\/\/linsa.com.mx\/en\/los-colaboradores-como-principales-embajadores-de-la-marca\/","title":{"rendered":"Los colaboradores como principales embajadores de la marca"},"content":{"rendered":"
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Siempre hemos enfocado nuestros objetivos de Marketing en captar la atenci\u00f3n de nuestros posibles clientes, sin embargo, cuando deciden contratar nuestro servicio y\/o producto pueden percibir que la experiencia no es la misma cuando conviven con los empleados de nuestra empresa.<\/p>

Si nos centramos en las empresas de servicios B2B debemos tener como pilares principales la capacitaci\u00f3n, el sentido de pertenencia y el endomarketing para alcanzar la satisfacci\u00f3n del cliente.<\/p>

Motivar a nuestros colaboradores se ve reflejado en la satisfacci\u00f3n del cliente, adem\u00e1s de que se sienten comprometidos y satisfechos con la organizaci\u00f3n en la que se encuentran. El Endomarketing o marketing interno, debe integrarse a nuestras organizaciones y seguir los pasos similares a la estrategia de marketing, solo que para nuestros colaboradores.<\/p>

Es delicado comunicar internamente si antes no hemos analizado el clima de nuestra empresa, algunos pasos antes de dise\u00f1ar y comunicar nuestro mensaje interno son:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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  • An\u00e1lisis del entorno<\/li>
  • Estudio del mercado interno<\/li>
  • Proceso de adaptaci\u00f3n<\/li>
  • Dise\u00f1ar y ejecutar el plan de marketing interno con los datos obtenidos<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Merca2.0 puntualiza las principales razones para apostarle a un endomarketing bien hecho:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    • Equipo feliz y productivo.<\/li>
    • Trabajadores buscando siempre la mejora y el crecimiento de la empresa.<\/li>
    • Personas recomendando profesionales estupendos para entrar en el equipo.<\/li>
    • Internalizaci\u00f3n de la cultura organizacional.<\/li>
    • Cada empleado se convierte en un multiplicador de la marca.<\/li>
    • Disminuci\u00f3n de rotaci\u00f3n, aumento de productividad y excelentes profesionales queriendo formar parte de tu empresa.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Por otro lado, siempre dividimos la comunicaci\u00f3n en interna o externa, es una forma de describirlas, pero no debemos olvidar que la comunicaci\u00f3n es una sola y que se canaliza a distintas audiencias. Y es que cuando comunicamos hacia afuera, pensamos que solo le estamos hablando a nuestros stakeholders externos; pero tambi\u00e9n le estamos hablando a nuestro equipo interno, ellos tambi\u00e9n usan Facebook, Twitter, Google y se relacionan con muchas personas en el d\u00eda a d\u00eda. Seg\u00fan Susana C\u00e1ceres (2016) en su libro de comunicaci\u00f3n interna \u201cnuestro p\u00fablico interno tambi\u00e9n es externo\u201d.<\/p>

      Por ejemplo, en una empresa dedicada a limpieza industrial y comercial, donde los colaboradores de est\u00e1 trabajan directamente en las instalaciones del cliente d\u00eda a d\u00eda, deben saber que sus trabajadores son embajadores y que pueden comunicar directamente a los clientes, adem\u00e1s de familia, amigos o conocidos.<\/p>

      Sabemos que el mundo est\u00e1 en constante cambio y esto hace que nuestras organizaciones sean m\u00e1s agiles para responder a las necesidades y formar las nuevas generaciones de trabajadores.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

      Siempre hemos enfocado nuestros objetivos de Marketing en captar la atenci\u00f3n de nuestros posibles clientes, sin embargo, cuando deciden contratar […]<\/p>\n","protected":false},"author":1,"featured_media":1253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[28],"tags":[],"class_list":["post-1250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulo"],"yoast_head":"\nLos colaboradores como principales embajadores de la marca - 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