{"id":1224,"date":"2020-02-06T03:59:15","date_gmt":"2020-02-06T03:59:15","guid":{"rendered":"https:\/\/linsa.com.mx\/?p=1224"},"modified":"2020-02-06T03:59:15","modified_gmt":"2020-02-06T03:59:15","slug":"el-valor-y-la-propiedad-de-la-marca","status":"publish","type":"post","link":"https:\/\/linsa.com.mx\/en\/el-valor-y-la-propiedad-de-la-marca\/","title":{"rendered":"El valor y la Propiedad de la Marca"},"content":{"rendered":"
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Si bien es cierto que, el valor patrimonial de una empresa se mide conforme a sus bienes tangibles, es importante reiterar que el valor de la propiedad industrial tambi\u00e9n forma parte importante de esta, la cual tiene un valor medible y cuantificable, ya que se trata de un Derecho Real en particular de un patrimonio corporativo. Sin embargo, en ocasiones la marca vale mas por si misma que por la propia empresa.<\/p>

Como antecedente, nuestra marca ha sumado valor real cuantificable desde; la percepci\u00f3n en el mercado, el alcance de su calidad marcaria y la lealtad de nuestros consumidores o clientes. Diversos autores se\u00f1alan que la marca es el alma del producto, en nuestro caso, la marca es cada vez m\u00e1s valiosa y poderosa lo que ha ayudado a impulsa el crecimiento directo del corporativo, se ha convertido en un factor angular de su riqueza y patrimonio.<\/p>

El valor de la marca o brand equity, es la lealtad de nuestros consumidores o clientes; esto es lo que nos ha permitido mantenernos durante tantos a\u00f1os. En t\u00e9rminos generales, un mal o buen manejo de nuestra marca, nos puede llevar a tener un detrimento o un crecimiento en el patrimonio real del corporativo, por lo que resulta de vital importancia mantener la calidad, competencia, imagen y el sentimiento que produce al momento de consumir un servicio de limpieza, ese sentimiento es intangible y dif\u00edcil de medir.<\/p>

Actualmente, hablar de las marcas es hablar de un banco de poder, ahora las empresas valen m\u00e1s por su reconocimiento social, no tanto por su calidad o posibilidad de distribuci\u00f3n; las redes mercantiles son ahora virtuales, lo cual, genera una mayor competencia e inestabilidad, por ello reiterar que el mantenimiento de la marca LINSA durante tantos a\u00f1os ha sido un trabajo en conjunto que ha sumado al valor patrimonial de la nuestra empresa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Si bien es cierto que, el valor patrimonial de una empresa se mide conforme a sus bienes tangibles, es importante […]<\/p>\n","protected":false},"author":1,"featured_media":1231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[28],"tags":[],"class_list":["post-1224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulo"],"yoast_head":"\nEl valor y la Propiedad de la Marca - 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